Cars For Coaches

Yoni found a story about something I’d never really heard of. It’s pretty surprising that this is such a secret, because evidently every D1 school has a similar program. Apparently, athletic departments have deals set up with car dealerships to provide coaches and their wives with new, free cars. In return, the dealers get season tickets, ads and other perks. I guess I knew that coaches often drove loaners from local dealers, but I had no idea it was so organized.
What’s a little shady about this is that we all know that many star players mysteriously drive very nice cars. It seems a fairly small step to go from providing for coaches to providing for players. I wonder if a dealer wouldn’t rather set up Mr. All-American QB than the golf coach?